It’s always a tough market for outdoors living solutions as the systems and installations cost represent serious investment for any homeowner. It is important, then, to effectively service as many enquiries as possible to convert the right amount of new business.

At Milwood Group, we make a concerted effort to capture any leads we receive and redirect these to their local installation team and this has proven the key to our success. With our excellent online presence, we receive many enquiries from homeowners looking to upgrade their garden space and these hot leads are a continual source of work for our Trade Partners.

We actively request that our Trade Partners send us photos, videos, and any other valuable information they can provide us with upon the completion of each project. Images and videos are best when shot in landscape/horizontal format, with videos panning slowly from side to side and highlight important design/installation details.

This way, we’re able to create a compelling story detailing the superb level of work that our installations teams regularly achieve. As we upload these case studies to our website, we make use of valuable SEO terms to create effective placements on search engine results pages. It is our goal to be on page 1 of Google for veranda searches across the UK, and when these searchers send us their enquiry, we send our Trade Partners the lead to follow-up.

Our Trade Partners are free to upload these case studies into their own website, although we do suggest minor changes are made to avoid clashes within the google or other search engines detecting duplicate content. With customers searching for verandas, canopies, or carports with location services turned on, or even mentioned in their searches, previously local case studies are regularly found on the first pages of Google for those areas, sending the traffic to our websites.

Our supply only business model means that we rely on our Trade Partners finding new business regularly. Milwood actively seek to support this endeavour through our co-marketing approach, one of the many benefits of joining our program. We supply a host of unbranded/white-label promotional material along with any helpful tips and strategies. Together, we can form a powerful team!

Keen to learn more about how we actively seek to generate new leads for our Trade Partners? Give us a call on 0333 305 5272 or email us at [email protected].