One of the biggest mistakes made during a sales meeting is that the person selling forgets about the benefits. They are more likely to concentrate their efforts on the features.
While features are important to us as professionals, your customers are less likely to be concerned by them. Instead, your sales team needs to sell the benefits of the products you’re selling. This will improve the chances of making a sale.
So here are some quick ideas of the benefits you can use:
- Increase In Property Prices
Many homeowners are looking to increase the value of their home. A canopy, car port or other installation can help your customer increase the value of their property.
In today’s market, where house sales are going slower, which may lower prices, anything that can help raise a price is welcome.
- Compliment Lifestyles
Everyone has activities that they like to do, whether it’s enjoying their garden, hosting outdoor parties, or a number of other ideas. By selling them a product that can compliment their hobbies and interests, you are going to get more interest.
A great way to understand their true needs and desires is to ask lots of questions to your potential customers. What do they like to do? Then illustrate how the products will help them achieve that or enhance their current participation.
- Increase Living Space
For much of the year, our outdoor spaces are underutilised. This is because it is too cold, wet, windy, etc… but that doesn’t need to be the case. Numerous products can help customers increase their use of the outdoor space year round.
Another way of looking at it is that your customers could use their installation as storage space to free up space elsewhere. More storage space is a critical need of many homeowners.
How To You Sell Your Products?
Selling products shouldn’t be focused on the features, it’s all about benefits. So when you next meet a potential customer, speak to them about how your business can help them. It will help grow your business and make sales meetings a little easier.
If you would like to become a Milwood Approved Partner, contact us today about how you can start selling our fabulous products to your customers. Free installation training, marketing materials and help is available.
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