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Social media is valuable tool to use when promoting your business and your previous work. Not only is it free, but it reaches a whole host of potential customers on the internet.
If you have a website and are unable to update it regularly, then social media is for you! You can keep your social media accounts up to date as and when you have new images or information and you can also get your company noticed more resulting in more work! Here’s a few pointers to get you started:
What do I share? Well, the most impressive content to share would have to be your completed installation photos. As soon as jobs have been completed, ask for images to be sent to the office so you can get them on the internet hot off the press! Testimonials are also impressive content to share along with any special offers you have. You could also promote new products, exciting company news and blog posts if you regularly write them.
How often should I post an update? It’s important not to block your follower’s newsfeeds with empty product advertising. Try to only post one to two updates a day and try to make them interesting to your followers.
How do I obtain more followers? You can add your social media details to all literature including any emails you send out, business cards, letterheads, receipts and your website. You can offer your customers competitions or money off if they follow and recommend your social media accounts to others. This will result in potential customers regularly seeing your updates.
So what are you waiting for? It’s free advertising, it’s easy and it doesn’t take up much of your time – create a social media account for your business today!
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