In October 2024, the installation of two premium Simplicity 6 veranda systems at the Leekes department store in Llantrisant was completed. This demonstrates our commitment to quality and innovation in outdoor living solutions while providing Leekes customers with a tangible experience of our products.

Leekes stands as one of Wales’ most respected retail institutions, with a heritage dating back to the 1890s. From its humble beginnings as a local ironmongery business in Tonypandy, founded by James Henry Leeke, the company has evolved into a comprehensive home and lifestyle retailer.

Company Evolution:

• Started as an ironmongery serving local mining communities
• Expanded to multiple department stores across Wales and England
• Developed expertise in home improvement and outdoor living solutions
• Maintained family ownership through generations
• Built strong reputation for quality and customer service

Current Operations:

• Flagship store in Llantrisant
• Additional locations in Cross Hands, Melksham, and Bilston
• Comprehensive home improvement departments
• Specialist window and conservatory division
• Expert installation teams

Llantrisant, traditionally known as the “Town of Three Saints” (SS. Illtyd, Gwynno, and Dyfodwg), provides an ideal location for this showcase installation. The town’s strategic position makes it accessible to customers across South Wales:

Geographic Advantages:

• Central location in South Wales
• Easy access from M4 corridor
• Serves both valley and coastal communities
• Close proximity to major population centers

Catchment Area:

• Cardiff (12 miles) – Capital city customers
• Pontypridd (5 miles) – Valleys communities
• Bridgend (12 miles) – Western corridor
• Caerphilly (10 miles) – Eastern valleys
• Newport (20 miles) – Gwent region
• Surrounding valleys communities

The installation was completed over a carefully planned period, ensuring minimal disruption to store operations while creating maximum impact for customers.

Installation Phases:

1.⁠ ⁠Site preparation

• Floor protection
• Space Planning
• Service integration planning

2.⁠ ⁠Main Structure Installation

• Post Mounting
• Framework assembly
• Victorian decorative elements

3.⁠ ⁠Glazing and Finishing

• Glass panel installation
• Lighting system integration
• Privacy screen fitting

4.⁠ ⁠Final Touches

• System testing
• Cleaning and detailing
• Display area completion

1 – Enhanced Customer Experience

• Interactive product demonstration
• Real-size visualisation
• Tangible quality assessment
• Professional expertise on hand

2 – Sales Advantages

• Immediate product demonstration
• Compare finish options
• Showcase upgrade possibilities
• Demonstrate lighting effects
• Facilitate informed decisions

3 – Market Leadership

• Premium product positioning
• Differentiation from competitors
• Quality demonstration
• Innovation showcase
• Customer confidence building

1 – Practical Advantages

• Year-round outdoor living
• Weather protection
• Extended living space
• Property value enhancement
• Low maintenance solution

2 – Design Benefits

• Architectural enhancement
• Customizable options
• Modern styling
• Traditional options
• Lighting integration

3 – Lifestyle Improvements

• Outdoor entertaining
• Garden enjoyment in all weather
• Extended living space
• Flexible usage options
• Enhanced property aesthetics

The installation demonstrates exceptional versatility for various property types across South Wales:

Property Types:

• Traditional Welsh terraced houses
• Modern developments
• Country properties
• Suburban homes
• Period properties

Regional Suitability: The display shows adaptation to various architectural styles common in:

• Pontyclun’s residential areas
• Talbot Green’s modern developments
• Beddau’s traditional housing
• Pontypridd’s Valley properties
• Cardiff’s suburban homes
• Vale of Glamorgan’s diverse architecture

Based on CAD Drawings:

System Dimensions:

• Length: 4000mm
• Projection: 3000mm
• Height: 2906mm (FFL to top)
• Glass panels: 6mm toughened
• Post size: 70mm x 70mm

Features:

• Integrated guttering
• Internal water drainage
• RGBW lighting system
• Victorian decorative elements
• Privacy screen options
• Multiple glass choices

“We’re excited to reveal our brand new veranda installation at our Llantrisant store. Whether you’re looking to enhance your garden, create a stylish outdoor living space, or a shelter for that new garden furniture, this stunning veranda is the perfect addition. Our team are ready to show you how this beautiful feature can transform your outdoor living experience, featuring, Elegant design, Quality craftsmanship, Ideal for all seasons”

The Leekes showroom installation represents a significant milestone in showcasing premium outdoor living solutions to the South Wales market. It demonstrates both companies’ commitment to quality, innovation, and customer satisfaction while providing a valuable resource for homeowners considering outdoor living improvements.

This installation serves as a perfect example of how modern outdoor living solutions can enhance properties across South Wales, providing year-round enjoyment and adding value to homes throughout the region.

To find out more about our Verandas or any of our products or if you have any questions about this project in South Wales, please call 0333 305 5272 or email [email protected].