It’s no secret at the moment, that there are a lot of job cuts and businesses going into administration. Big names like Toys r’ Us have disappeared, and some high street retailers are also facing uncertain futures.

For those working with commercial clients, this might be a worrying time. With so many brands tightening their budgets, how do you maintain momentum? Here are some quick solutions to how you can maintain a strong installation business.

  1. Ensure You Are Using The Best Marketing Channels

Don’t be afraid to hold back on some advertising costs. On average, Google Ads offers you £2 for every £1 you spend. In contrast, email marketing can offer you a return on investment of about £32. So, if you have a strong email marketing list, try to focus your efforts in this area.

You might also find that using some offline marketing tactics like door-to-door or trade shows are a great way to build contacts.

  1. Reach Out To Previous Customers

Another good way to remain strong is to reach out to previous customers. Here you can see if they have any more projects they need your help with, or whether you can offer them other services. Those who have bought from you before are more likely to buy from you again and will spend more than new customers.

  1. Offer More Products

If you only offer installations, then you might need to consider other revenue streams to help you survive any potentially tough times ahead. Consider offering maintenance work, or expand into the residential market. While consumer spending has slowed down, there are still those who are looking to make home improvements. They might also be great for maintenance contracts.

  1. Sharpen Up Your Branding

Don’t forget that first impressions count. So ensure that all branding, whether it’s on vehicles, staff or marketing materials, looks smart. Keep work vans clean as they can be a great way to market your business as you continue to complete tasks.

There might be warnings of a recession and tough times ahead. That doesn’t mean that your business has to be a victim. Instead, you can take the opportunities available and make your business stronger than ever.

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