Entertaining outside continues to grow in popularity, and this provides you with a fantastic opportunity to sell a lifestyle rather than just a product. Selling a lifestyle is far more effective, as it is more relevant to your customers and more tangible – they can see the benefits themselves.
To take advantage of this rise in popularity of outside living, you need to know what trends are happening and align them to your business offerings.
So here is a quick guide to the latest outdoor living trends.
1. A Lounge Outside
The outdoor spaces of homes are becoming extensions of indoor living space. This means that fixtures and fittings are commonly added outside, as are items of outdoor furniture (particularly soft seating) and entertainment. Customers want to relax in their gardens as if they were in the lounge, so they are more likely to require shelter for both themselves and to protect furniture from the elements.
2. Outdoor Cooking
The great summer BBQ is a tradition, but many people are now taking this further by cooking a variety of meals outside. Alfresco cooking can now range from bread to pizzas and other baked goods, and this greater variety can offer a unique incentive for sales.
To add to this, an increasing trend is the feature of a small vegetable or herb garden as people are looking to grow and eat their own produce.
3. Customisation
Those looking to entertain guests outside may have several reasons to do so, including birthday parties, weddings and anniversaries, etc., each with differing requirements. Being able to host parties from your own back garden means that costs can be saved by avoiding the need for venue hire.
Adaptable outdoor areas that can be utilised for a number of functions are becoming increasingly popular, however at the same time, customisation needs to retain the personality of the owner. So a variety of features and products should be made available.
4. Nightlife
It is important that outdoor areas are designed with evening entertainment in mind, for example, lighting and heating for cooler evenings.
5. Stonework
Reconstructed stonework for table surfaces is currently a very popular trend. Ensure that your products can cope with the weight and at the same time, look good.
Conclusion
Outdoor living is a booming trend. Enhance your offerings as a reseller of Milwood’s great products and help your customers achieve the lifestyle of their dreams.
Download our brochure to view our full product range:
Follow us on our social media accounts to keep up to date with our latest news & offers:
Twitter | Facebook | Google Plus | Linked In