Did you know that those with a blog can receive more leads than those sites that don’t? Therefore, blogging should be a major part of your business’ marketing plan. But many of those not in marketing don’t know what to blog about, and instead create posts that audiences just aren’t interested in.
So, here are five types of content you can produce, to help you create a readable and profitable blog.
- Brand News
Brand news is often the one thing that business bloggers do well. They write about new hires in the organisation, new deals in showrooms, and even events that the company is attending. These are good at displaying your brand’s personality.
- Industry News
There are lots of stories you can use in your industry to tell consumers about the latest trends and news. You could post about garden design trends, new regulations, and perhaps house prices in local areas. These are of general interest to your audience.
- Helpful Hints
Some of the most popular blog posts to read are those that contain helpful information for the reader. You can give advice about how to host parties outside, or how to maintain installations you’ve sold to customers. These pieces of content are often shared across the internet more, which drives traffic to your website and helps you to collect leads.
- Funny Stories
Sometimes it can help to have a little humour in your blog. Try writing posts about funny situations you’ve experienced during your work at a customer’s house or on a client’s site. These stories make people laugh and can get the community sharing your story online.
- Future Plans
Don’t forget to include future plans in your blogging campaigns. This helps to build anticipation and excitement for plans you have. Remember to include lots of images and videos to add extra suspense in your blog writing.
Conclusion
Blogging is an important part of your marketing online. It can really build leads for you business as it helps with search engine ranking and social media exposure. All you have to do is create the content and publish it.
Download our brochure to view our full product range:
Follow us on our social media accounts to keep up to date with our latest news & offers:
Twitter | Facebook | Google Plus | Linked In